![]() ![]() ![]() ![]() She fully understands the challenges and difficulties of what businesses go through as they start up, find the stamina to keep going and find ways to get past obstacles. Her background as an entrepreneur, technologist and international marketer gives her a 360 degree vision in Modern Marketing. Veronica Lind - the Steady AnchorĪs the Business and Marketing Strategist of Vermilion Pinstripes, Veronica Lind is our solid anchor who steers the steady ship of Modern Marketing. IWD ORDER MANAGER EDIT SHIPPING SPINNING FULLWomen can enjoy a sense of purpose, fulfilment and balance in their personal and professional lives to live a full and happy life.Īnd that is what the women on Vermilion Pinstripes are doing - striving for the opportunity to share their skills with businesses while also dedicating to their personal growth. A more gender-balanced world is being built every single day by women and young girls from all over the world. We are proud as women to be involved in this Modern Marketing world in the Experience Economy of today. We are all working towards the same objective - to help businesses sell without selling, and build happy and confident businesses across the world.Ĭome meet our women marketing enthusiasts - Veronica Lind, Koh Joh Ju, Charlene Tan, Mehreen Hasan, Sabina Sundaramoorthy, Selena Hata and Kooi Yann Tyng! We are so proud of our team of amazing women at Vermilion Pinstripes who come from all cultures, backgrounds and each bringing their own unique experiences and skills to the team. We need to change the perspectives of what women and girls can achieve and this starts at the very root, in our daily lives as we all work towards equal opportunities and empowering women and young girls in our communities. Many have unpaid care duties handed to them while others have to cope with unemployment while still finding a way to feed their families. Lockdowns and restrictions mean that women are even more trapped in families that experience domestic violence. The uncomfortable reality today is, many Heads of State and Government around the world are still not led by women because of social and systemic barriers to women participating in leadership roles.ĬOVID-19 has plunged the dire situation of many women around the world deeper into an abyss. The X-factor that made these women leaders stand out was their compassionate communication of information to the public that was fact-based, clear and transparent. During a pandemic requires even more grit, steel and a very cool head on steady shoulders. Leading a country in normal times is a challenge in itself. They were able to take in the whole picture and respond not just to the immediate health risks but also consider the broader socio-economic impacts. They responded efficiently and were decisive, and they had also the touch of empathy that is so needed during tough times. ![]() These women leaders stood out in the way they responded to the crisis. It was just not about containing the spread of the virus. We are talking about the Heads of Government in New Zealand, Denmark, Ethiopia, Finland, Germany, Iceland and Slovakia. What is significant during this COVID-19 pandemic is how the majority of the countries that have had more success in dealing with the COVID-19 pandemic are led by women. Their efforts and contributions have not gone unnoticed. Many women are standing at the front lines of this COVID-19 crisis as healthcare workers, caregivers, community organisers, leaders. The COVID-19 pandemic has sent the world spinning and as everyone is trying their best to keep going forward and recover, we are seeing women and young girls step up to participate and be involved in decision-making. This year's theme for International Women's Day #IWD2021 is Women in Leadership: Achieving an equal future in a COVID-19 world. ![]()
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