![]() Two great examples of a LinkedIn Cover Image to promote an event or other key campaign or initiative. Also used their cover image to share their values and address current events. Even with minimalist design, this banner grabs my attention and the font change in the tag line makes the most important point stand out. Linkedin banners update#“Don’t leave home without it” needs an update (at least temporarily) during a pandemic and American Express nailed it. ![]() Ok, this clearly isn’t technology but it IS a great example of changing your banner to reflect a moment in time. Experiment with color and backgrounds for added punch.Īmerican Express. While these may not be as visually engaging as an image, they accomplish the goal of getting their message across quickly and can be good “evergreen” banners to keep on hand. Also relies heavily on text and simple design. Linkedin banners software#They use both simple text AND color to get their message across super fast.Ĭalypso Technology and Software Advice. Their sale flyer image and message say RETAIL without actually spelling it out! The BOLD pink color is fun and one you don’t see often on LinkedIn so it instantly makes this cover image stand out. Just five words share what we do and who we do it for. We also use black and white with a pop of color for our LinkedIn banner. Note their company page tagline too: Website operations platform for Drupal & WordPress. Move from their LinkedIn page to their website and you know instantly you’re in the right place. With so many companies using stock images and a lot of blue, this technology marketer differentiates with black and white and a pop of yellow-their core brand color. Here are some of my favorites and why I like them! Looking for LinkedIn cover image examples for inspiration? Adding text to your cover image enables you to share relevant messages, just make sure it is very clear, concise, and easy to read. An example would be if you have a product that would help healthcare companies through the pandemic, create a special cover image and statement for it. Although this is not for everyone, if your solutions, services, or values align with current events-create a cover image that showcases your message. Since you can’t include a link in a cover image, you’ll want to create a friendly URL (e.g., /event) and use that text in your image. Create special banners for events, product launches, or key campaigns you are running. Update them annually at minimum and any time you change your branding or company focus. ![]() Have a set of “evergreen” banners you can swap in and out, quarterly if possible. What are best practices for LinkedIn cover images and how do you make the most of this valuable real estate? And some marketers who have actually invested in great cover images are guilty of leaving the same one up FOREVER. Sadly, many companies are still using tired old stock images with a logo (or even worse, the LinkedIn standard blue cover image!). It’s the most obvious item on your company page and likely the FIRST thing any visitor sees on your page. Think of your LinkedIn company page cover image as a billboard. ![]()
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